Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

The charismatic actor talks reuniting with J.J. Abrams to star in HBO Max's retro action comedy 'Duster,' his frustrating dry ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The soon-to-be-renamed Max's official X account shared recorded reactions from Gunn and Peacemaker star John Cena shortly ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself ...