Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself ...

The Warner Bros. streamer had a full circle moment and is now called HBO Max. The social media handles of the streamer had a ball while making the announcement.

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.