Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...

Warner Bros. Discovery has traded the Max blue for the traditional HBO black and white monochrome. We remember when Warner Bros. Discovery wanted the bright color to evoke the idea that Max had ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...