News

HBO Max Snags Rights to Horror Hit ‘1978’ as Black Mandala Closes Multiple Territory Deals (EXCLUSIVE)
HBO Max acquires Latin American rights to '1978,' the Onetti Brothers' horror film set during Argentina's dictatorship.
Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...
Max Is Becoming HBO Max Again. Why the Name Is Changing
Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Variety5d
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
(Indeed, Max’s account ... brand confusion surrounding HBO in the streaming realm goes back years, before Warner Bros. Discovery was formed from Discovery’s acquisition WarnerMedia (previously ...
Business Insider7d
Max is going to be HBO Max. Again. Here's what that really means.
and Max and local originals, and de-prioritizing other genres that drive less engagement or acquisition." Translation: We thought HBO was a brand that meant a lot to some people but not much to a ...
TV Technology7d
Max to Once Again Become HBO Max
to its strategy of focusing on programming that is working best like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other genres ...
USA Today7d
Old is new again: Max is going back to the name HBO Max
and Max and local originals" and it will be "de-prioritizing other genres that drive less engagement or acquisition." The advertising presentation also previewed upcoming content on HBO and the ...