The Weeknd admitted he understands the lampooning of HBO's 'The Idol', the spiritual forbearer to 'Hurry Up Tomorrow,' ...

South Park' is preparing for its streaming launch on Paramount+, as questions arise as to whether it could remain on HBO Max.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

We’re not quite there yet, but it sure feels imminent.

When you buy through links on our articles, Future and its syndication partners may earn a commission.

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Shauna Spenley, Global Chief Marketing Officer of Direct-to ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

The press release got in on the joke with a meme of its own: Ross (David Schwimmer) from Friends, in bed between the Max and HBO logos, shouting, “We were on a break!” HBO Max first launched ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros.