based on which colors were used. The study revealed that blue logos invoked feelings of confidence, success and reliability; green logos invoked perceptions of environmental friendliness ...

Color expert Kate Smith wrote about the significance of purple on her website: “Purple has long been associated with wealth and royalty, as purple dye was precious and expensive. If green is the ...

Brands that use shades of blue ... idea,” co-author James Kellaris of UC’s marketing department said. Despite the benefits that came with blue and green brandings, consumers were also more critical of ...