And so as Flyknit technology makes its way to hightops for the first time in Nike’s newly announced Kobe Bryant’s latest shoe, the Kobe 9 Elite ... s battle back into basketball.

Listening to the athletes Nike Elite Basketball Crew socks have been a resounding success. They also tell a deeper story about Nike’s strong commitment to the athlete through performance innovation.

The late Kay Yow, former North Carolina State University head women's basketball coach ... when Starkman first began customizing the Nike Elite socks for himself and local athletes, while still ...

but the Houston Rockets guard also knows a thing or two about comfortable basketball socks. And his socks of choice are the new Nike Hyperelite socks. In two comical videos with WNBA star Nneka ...