Rainbows have seven colours in total. The colours of the rainbow always appear in the same order: Red, Orange, Yellow, Green, ...

Martha Stewart used gray-green paint on the cabinets of her iconic show "Martha Steward Living." This added an expensive feel ...

Corvette could introduce two new paint options to the premium sports car's color palette: Blade Silver Metallic and Roswell ...

Chevrolet has revealed the first official glimpse of two new hues for the 2026 Corvette, giving enthusiasts an early look at ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

Our Kit Battles series heads to Portugal, where bitter rivals Benfica and Sporting are embroiled in a tight title race. But ...

The green iPhone 5c, released in 2013, was a significant departure from Apple’s traditionally more conservative color palette for its iPhones. This vibrant, almost lime-like green was one of five ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color?

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...