Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

The '30 Rock' alum learned several new words from his preteen daughter in a clip from Sunday's episode of 'The Baldwins' Hilaria Baldwin/Instagram Alec Baldwin is learning a thing or two from his ...

In a sneak peek clip of its March 30 episode, Carmen is seen sitting on Baldwin’s lap as she quizzes the 66-year-old on various Gen Alpha slang words and their meanings. “Hey y’all!

“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands Marketing ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for and engaging with this emerging cohort now, according to a new Mintel ...

A recently published report by Acorns, a fintech investment and wellness app, titled “Acorns Money Matters Report for Kids,” looks at how the current stress of finances by Generation Alpha’s ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...

Gen Alpha. The group has been shattering assumptions while uncovering the emerging trends that will guide brands in revamping their marketing strategies. Gen Alpha are more influential than any ...

the demographic cohort following Millennials and preceding Generation Alpha, will be the wealthiest generation by 2035, according to a recent report from Bank of America (BOA), the American ...