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In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

The smartest marketers know what works and stick with tools that are more than helpful—they keep campaigns on track, get ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

In the fiercely competitive streaming industry, Netflix (NFLX) has crafted a winning strategy by balancing global growth with operational efficiency ... progress in cost-control initiatives.

European online fashion retailer Zalando is using generative artificial intelligence to produce imagery faster for its app ...

SAP SE, a global leader in enterprise applications and AI, has announced a strategic partnership with VFS Global to develop AI-powered digital solutions ... improve service efficiency and support ...

Ralph Lauren tapped Naveen Seshadri to serve as global chief digital officer last month, the executive said in a Tuesday post on LinkedIn. Seshadri, who joined the fashion retailer in April 2024 ...

Discover how to reduce your brand’s environmental impact with sustainable digital marketing strategies. Learn eco-friendly ...

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India’s digital advertising outlook is uncertain. Brands are facing funding shortages, inflation, and global ... costs), while some brands remain cautious, worrying more about the return on ...