There are three elements I believe companies should focus on to create a great customer experience for the modern consumer: ...

That seems laughable now, as brand-to-consumer communications have become ultra-targeted—and customers have even grown to expect that brands know their customers and ... And knowing who your customers ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

Excellent customer service can take many forms, depending on your business and industry. Any business can implement best practices to retain repeat customers by getting to know them and their ...

But what if I told you people do know what they want. Then I imagine your world would change completely. Marketing would be a seat of power and you could then talk to customers and help engineering ...