Still others putting retailers’ labels on some of their own products, essentially competing against themselves on the store shelf ... the company’s so-called generic brands, are offered ...

The security of buying a name brand product may ... worth it when the generic or store brand version of the same item is sitting right there on the store or supermarket shelf?

In general, brand-name products are better than generic products. Or at least their marketing is. This concept isn't really disputed because if generic vs. brand-name items were priced the same ...

and 60-day price protection on new generic product introductions. At the same time, pharmacies will be able to access the new First to Shelf solution, which provides new product placement and ...

You’ve probably had the common experience of being out shopping and suddenly having to decide between a brand name and a generic alternative. If you frequently find yourself reaching for the ...

It went on the bottom shelf, and both the retailer and the consumer knew that it was an inferior product ... they start feeling simply generic: nothing special about them.

GSK's generic Flovent isn't a typical generic made by an outside company to compete against the original product and ultimately lower prices. Instead, it's an "authorized generic," meaning it's ...

The little-known secret about generics is that many store-label brands are produced by the same manufacturers that make the products you ... much you can save with generic medication.