Gen Z and millennials spend around three times as much as baby boomers do on fitness, according to data from Bank of America.

Billionaire KIND bar founder Daniel Lubetzky admits to UC Berkeley students that even though baby boomers love to hate on Gen ...

The creative, occasionally four-legged enticements some wineries offer these days might be drawing in younger drinkers.

Members of Gen Z are stepping into one of the most challenging financial landscapes in recent history, but many are meeting ...

Understanding them isn’t about keeping up; it’s about remaining relevant. And we, as business leaders, have to stay curious ...

Investors have long searched for economic clues in unconventional data. The TikTok generation is taking it to the next level.

Tired of the “lazy” label, Gen Z workers say they’re misunderstood — not unmotivated — and just want a voice, less burnout, ...

Nearly half of Las Vegas’ visitors last year were millennials or Gen-Z, according to the Las Vegas Convention and Visitors ...

"Gen Z-ers are more worried because they haven't been through the same financial fire drills," Kevin Thompson told Newsweek.

Gen Z teens care about climate change, mass shootings and political instability and are getting involved to help their ...

In 2023, Gen Z spent $52,891 on their average annual expenses, according to the most recent data from the U.S. Bureau of ...

The Pew Research Center found that, as of 2023, 32 percent of Americans have at least one tattoo, with 22 percent having more ...