Aliyah Norales, 25, told Newsweek: "We do find ourselves a little addicted to our phones sometimes—even if we don't want to ...

Gen Alpha, born from the early 2010s onwards, is the first generation to grow up entirely in the digital age. They are highly adept at navigating multiple digital platforms, favoring interactive ...

Will the pattern continue for Generation Alpha? The rise of financially confident ... compared to 41% of Baby Boomers. Open conversations about money can significantly improve financial literacy ...

Corrected: This essay was updated to correct information about Sandra Bland’s death and the New Orleans terror attack. My wife and I have twins born in 2010 ...

From Athiya Shetty's baby due in 2025 ... we take a look at all the generations that precede them. The iPad Generation is the first to be wholly born in the 21st century and grow up in a post ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...

"It does follow from that naming convention we introduced with Alpha," McCrindle said. When naming Gen Alpha, the demographer said his firm went with Greek letters rather than the Roman alphabet ...

Are you slay? Not if you don’t know this Gen Alpha lingo. From “mewing” and “slaying” to “sigma” and “rizz,” youngsters’ slang is perplexing parents more than ever before.