A Gen Z influencer has shared a fashion rule that people are going crazy over, offering an easy way to always look "polished.

From red-light therapy devices to Chinese make-up, five items are driving young people to spend. Read more at ...

According to CivicScience data, Gen-Z is the most prospective age group to self-gift. Overall, they are most likely to ...

With a third of shoppers discovering fruits and vegetables on social media, grocers should change up their merchandising ...

Gen Z is driving fast-food trends with their love of chicken, nostalgic menu items, and bold, international-inspired flavors.

With all things considered — like the unsettling reality that many Gen Zers will never purchase or plan for a home — ...

A new generation has grown enamored with classic symbols of wealth—navy blazers and cable-knit sweaters, JFK Jr. and ‘The ...

This trend is leading Gen Z and young Millennials to embrace retro technologies that have long been replaced by smartphones.

Gen Z - raised on streaming services like Spotify - are now getting a crash course in the '80s and '90s technology. Modern stars like Taylor Swift, Olivia Rodrigo, and Charli XCX are fueling the ...

The ability to spend freely or save without financial stress is a major status symbol for Gen Z. Expensive beauty gadgets and ...