"Fonts have embedded cultural values and ideas in them." Futura, at different times ... it might have had in the '20s and '30s and speaks now more to a certain uniformity of our tech world ...

In the ’70s, Nike began using it in its ads, and in 1988 they made Just Do It a Futura flag-bearer. Slowly, the revolutionary font became more traditional, and can now even be viewed as a "nostalgic ...

Douglas Thomas’ examination the Futura typeface is not just a book for font lovers, but a journey through behavioural patterns of the last 100 years. Never Use Futura is the warning that was given to ...

Fortunately, Futura’s design helped it transcend its national origin and tumultuous political climate, becoming a font that represented not only the forefront of design, but the entire planet Earth.