The song “Frosty the Snowman” was written by Jack Rollins ... but Frosty’s story was nevertheless perpetuated via Little Golden Books and Dell Comics. 2. RANKIN/BASS WASN’T THE FIRST ...

"It has the back story for Frosty the Snowman that the song and the comic books and storybooks didn't have," Goldschmidt said. "Rankin/Bass brought personality to Frosty and Rudolph and all these ...