Adobe launched the Firefly Video Model in public beta, bringing text-to-video AI generation to the web. Here's what it costs.

New Firefly plans offer access to this commercially safe video generative AI, as well as translation and 3D imaging.

Adobe’s Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over.

The word “commercial” may be on everyone’s mind after the Super Bowl. From favorites to flops, this year’s crop of Super Bowl commercials had an average cost of $8 million for a 30-second slot.