Its effectiveness is aptly demonstrated in a new ad from Apple. Posted to YouTube on Monday, the video titled "Clean Up Photos: Flex" shows a young man showing off his physique to the iPhone 16's ...

The sculpture consists of a total of six colored arcs, the "six colors" that were also present in the old Apple logo. The idea for this apparently came from Jony Ive, once Apple's chief designer.

In many ways the iPhone 16e is astonishingly good ... finish), and I love the contrast between this and the shiny Apple logo in the center. Besides, if monotone finishes strike you as boring ...

A matching frame and Apple logo complete the look. And on top of that, given the lightness of this color, you won't be fearing fingerprint smudges at all. The yellow version of the iPhone 15 and ...