Forward-thinking companies are already seeing success with QR codes in a number of different areas. These include business cards, promotional materials, outdoor signs and banners, and flyers.

How it works Starbucks has placed the QR codes in its locations all over the U.S. A Starbucks flyer with a QR code on it Users can also find the mobile bar codes in magazines such as People ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.