Ice cream, lip gloss, and sparkling water are just a few of the products that can contain neotame — an artificial sweetener ...

Guy Fieri did release a collaboration with Waterloo Sparkling Water. The joint team came up with three brand new flavors that ...

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

Bubly Melted Ice Pop Sparkling Water Is Back for a Limited Time. Just in time for summer, PepsiCo announced the return of its ...

Dunkin in Lubbock debuts the Pink Spritz Refresher, a fizzy blend of tropical flavors perfect for summer enjoyment.

A new ad by the canned water company is a clear indication of what brands it deems a threat. Liquid Death has taken the old-timey Pepsi Challenge taste test concept to some pretty strange places for ...

The stunt asks participants to drink the soda option in the bathroom, comparing its fiber content to a laxative.

CBD-infused lemonade stands combine wellness and refreshment, offering an enjoyable, accessible way to experience the ...

Innovation in the beverage industry moves fast. Brands, manufacturers, marketers and R&D experts need to stay on top of today ...

In 2025, the bottled water brand Saratoga went viral. Long before the advent of social media, 125 years ago, the sparkling ...

In other beverage news, a sparkling water upstart is expanding its retail footprint even as the category faces a sales slowdown.