LONDON: Character Options has been appointed British master toy partner for HIT Entertainment’s Fireman Sam in a multi-category licensing deal. Character Options will be launching new ranges for ...

The manufacturer of Peppa Pig and Fireman Sam toys pulled its financial targets for the year last month because of the prospect of tariffs. On Friday, Character said its shipments from China to ...

FBU executive council member Ben Selby said: "We're not bothered about Fireman Sam. "We're bothered by the subconscious message the term fireman has created as an issue in our recruitment." ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

An episode from the children's program 'Fireman Sam' has prompted accusations of Islamophobia ... 2016 The production company HIT Entertainment, a subsidiary of toy manufacturer Mattel, said ...

"Plus they're long lasting and earn money from merchandising. I can go down the road now in LA and buy a Fireman Sam toy. "If they [UK government] take these grants and subsidies away, it'll put ...

Ben Selby, chairman of Lincolnshire FBU, said: "We're not bothered about Fireman Sam. "We're bothered by the subconscious message the term 'fireman' has created as an issue in our recruitment." ...