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A fire service has taken the decision to axe popular TV character Fireman Sam as their mascot. Lincolnshire Fire and Rescue Service said that they had received negative feedback because the mascot ...

Lincolnshire Fire and Rescue Service has dropped its Fireman Sam mascot, based on the popular TV character, to stop people from feeling “excluded”. Lincolnshire’s chief fire officer Les ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

The male cat, nicknamed Fireman Sam, was precariously perched on a pipe cover sticking out of a wall at the side of the River Haven in Boston. Lincolnshire Fire and Rescue service saved him - and ...

Image: Critics insisted Fireman Sam is already 'politically correct' Lincolnshire Fire and Rescue's decision was criticised by some people who insisted Fireman Sam was already "politically correct".

More than two million books have been sold worldwide. Fireman Sam has also been used by the UK Fire and Rescue Service to deliver fire safety messages to children.

A fire service has decided to stop using the TV character Fireman Sam as its mascot. Lincolnshire Fire and Rescue service said it would no longer be using a male firefighter in its advertising ...

Lincolnshire Fire and Rescue said a "small" number of complaints from staff members and the public led to the call to remove the mascot of 30 years. Fireman Sam had been used alongside two fire ...

Fireman Sam and the daring Rescue Team are back in action to save the day on land, at sea, and in the air! ABC iview Home Watch all your favourite ABC programs on ABC iview. More from ABC We ...

FOR children who need rescuing from school holiday boredom, Fireman Sam and friends are racing from Pontypandy to Bromley next week. The stage version of the children's TV show is set during ...