I am amazed how many naysayers — haters — the ALS Ice Bucket ... catching fire, the second was brand awareness, and the third was money. Without catching fire — becoming a meme, becoming ...

Tens of thousands of fires have been ravaging the Amazon Rainforest for three weeks now–and, in an apparent effort to cope, redditors are creating memes. The Amazon rainforest is burning at a ...

The familiar meme started in the Pacific ... “If animals are fleeing a fire, their first priority is to escape, not jump into a bucket of water.” Kate Kuykendall, spokesperson for the Santa ...

A new video shows an aircraft dumping 3,000 gallons of water on the Caldor Fire near South Lake Tahoe from an unusual point of view: inside the water bucket itself. The video was provided by the ...

The wildfires raging in California have brought a new round of social-media instructions to “put out buckets ... and allow the fire to sweep over them, he said. Putting out water is the same ...