But fashion brands go ... This is perhaps why the company has partnered with one of the world’s most popular video game brands, Fortnite, changing its iconic logo for the first time ever.

Could it be the classic Ford Motor Company wordmark? The iconic “initials of a friend” in the General Electric logo? Or even the granddaddy of American logos, Coca-Cola’s hallowed script?

Now that the 1970s have been pillaged beyond reproach, it's time for '80s fashion to get a second look. Most '80s style clothing is remembered ... Brands -- the parent company of Izod and Lacoste ...