As advertising is an art, not a science, marketers need to be wary of using endless data and metrics to prescribe it, he ...

Corie King, director of franchise marketing at Mrs. Fields, a concept within the Famous Brands portfolio (along with TCBY) ...

Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...

Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes in the field and how to best take advantage of them.

Declan Rice scored two superb freekicks as Arsenal enjoyed a famous win over Real Madrid at the Emirates Stadium.The Gunners ...

Quantin Montello, creative excellence Lead at Ipsos SA, said: “ This year’s Effie winners reaffirm the global truth we’ve ...

Townsend lived in a hardscrabble loft in Olneyville’s Eagle Square in a mill called Fort Thunder. From there, he and ...

ClashaMania is the latest example of Supercell’s celebrity marketing strategy across its portfolio ... Last year, Brawl Stars tapped another famous wrestler and actor, John Cena, as part of its ...

Every state has a famous restaurant that everyone knows ... The road signs are a genius marketing strategy thought up by Dorothy Hustead in the 1930s to entice drivers along Route 16 to come ...