"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...

For over a century, the Coca‑Cola Company’s secret formula was locked away in a vault, which gave birth to all manners of myths and legends.

Listen to The Why Podcast on how to be authentic in the workplace.

With George Foreman’s recent passing, it’s the perfect time to revisit his impact on celebrity endorsements. The two-time ...

This ASX ETF allows investors to buy the type of shares that Warren Buffett might buy for his portfolio. Here's what you need ...

When the first McDonald's franchise opened in the 1950s, the experience of visiting the restaurant was vastly different than ...

The White House Easter Egg Roll, a tradition dating back to 1878, has historically been funded through private donations, ...

A marketing alchemist tries to transmute one more brand with his Midas touch: “More than ever before, female youth culture ...