The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, ...

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

As the Orlando Magic continue to propel forward, the team unveiled a new logo and three new uniforms during a special ...

For the last several years, Pride Month was a splashy marketing event for big brands. Stores adorned windows with rainbow flags, displayed LGBTQ-themed t-shirts and coffee mugs at their entrances, ...

Life Surge takes over the Wells Fargo Center on Saturday and will feature several Eagles stars as speakers. But what is it?

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly successful in modern times because trust, emotional connections, and clear ...

A company's marketing department will often use multiple cues—both audio and visual—to help set their brand apart in the marketplace. Logos like the Nike (NKE) swoosh and the Golden Arches ...

The “it goes to 11” of marketing copy. This phrase always looks ... that doctor may have been on the company payroll, and either way the phrase doesn’t mean a more formal or official ...

The change is subtle, but the new blended logo brings it in line with the gradient the company uses for the Gemini logo's design. So far, the new, redesigned logo appears only on updated iOS and ...