But there’s no reason to panic—the right eye cream can make a big difference, addressing everything from fine lines and ...

Night-time skincare routines are transforming the beauty industry into a billion-dollar market, driven by consumer demand and ...

A favorite amongst dermatologists, the RoC Retinol Eye Cream is packed with age-defying ingredients. “This has retinol, which ...

It’s not fun to hear, but hands over 50, similar to necks, reveal much about our age and habits. Oftentimes it’s because many ...

In celebration of Earth Day, we've rounded up the best skincare, makeup, and haircare products that are eco-conscious and ...

Professional makeup artist Angie Sierens titled a video 'Dreamy 70+ makeup' and it has gone viral with over 1m views and ...

While both green and red aloe are rich in skin-healing compounds, red aloe’s deeper pigmentation may signal a higher concentration of phytonutrients. However, due to its novelty and limited research, ...

Waterproof kohl kajal and gel liner must be your go-to to keep your eye makeup intact in humid weather. It will also help you with precise ...

You’ve spent hours in the beauty aisle, swatching shades that look perfect in-store but turn out too light or too orange once you get home. Finding the right foundation that matches your skin tone and ...

Many people use expensive creams and oils or visit beauty parlors for facials to repair damaged skin. This article explores ...

Celebrity makeup artist Alayza Casey shares her recommendations for the best blushes to use during the spring season.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...