Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser.

"Matte eyeshadows are a hooded eye's best friend!" explains Natalie Dresher, New York City-based makeup artist who has worked ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...