How do you start a letter? When should you present your offer ... and testing it against a shorter version of the same letter. A fundraising letter I once wrote, for example, tested equally well at ...

Recommendation letters can serve as powerful testimonials ... the story behind students to understand them holistically. For example, learning about a creative project a student participated ...

Make your special person smile (or even cry some happy tears) with these sweet and simple love letter starters.