In a world where consumers are drawn not just to products but to the stories behind them, branding has evolved into an art ...

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat ...

In response to the turbulent socioeconomic climate they’ve grown up in, young consumers are embracing escapist aesthetics, ...

Branded MVNOs emerging as powerful avenue for enhanced customer engagement, brand extension, and revenue diversification.

From the classics of Scandi design to the new upstarts on the scene, here's a potted history meets shopping list for the most ...

At the centre of the new identity is a stylised logo design "rooted in calligraphic expression and theatrical form." Inspired ...

Years at UC San Diego: Choi has worked at UC San Diego for 11 years, starting at Housing, Dining and Hospitality (HDH) before the department integrated with other units to become RRSS.

India-first design ... builds brand equity and reduces cognitive load as consumers don’t need to re-learn what you stand for. Familiar cues get emotionally loaded. In India, for example, Forest ...

For example, one of its campaigns ... to meaning represents perhaps the most significant transformation in how brands will establish identity in the AI era. For branding agencies, the integration of ...

A rebranding involves a thorough redesign of the brand identity, whereas a brand refresh consists of modest changes such as a new logo design or updated message. For example, Facebook rebranded as ...

There are many more examples. Brands as well known as Kissan Squash ... colours are integral to a brand’s identity. Changing them without a clear strategy will confuse customers.

Burger chains like Shake Shack, Smashburger and Five Guys basically cook their patties the same way, but only one of these brands named itself after ... a new menu and a new brand identity. In recent ...