Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...

There are many ways in which brands can rejuvenate themselves – on a smaller scale: Carlsberg, a famously green brand, turned ...

Fabrika Coffee W Design Bureau's Innovative Packaging Design for Fabrika Coffee Recognized with Prestigious Silver A' Design Award in Packa ...

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

The President’s recent comments show how brand decisions, even years old, can remain high-profile targets in public and political discourse.

Brand style guides can be as simple or as complex as you’d like. A one- or two-page document can lay out the logos, approved colors and typography, but a longer document—some exceed 20 pages – will ...

On May 28, two "frenemy" social media influencers informed a federal court in Texas that they had settled a lawsuit in which one of them accused ...

Based in New York City, Chip Kidd is best known for his stunning book jackets – most notably for seminal publishing house ...

Learn how to create stunning product ads in minutes using AI tools. Save time, cut costs, and elevate your marketing with ...

Derek&Eric. The company, which launched in 1999 and was bought by Coca-Cola in 2013, felt its branding had become fragmented ...