If you’ve named your brand on that one selling point—for example, a T-shirt design company called T-Shirt Designs R Us—then you might find yourself starting from scratch if you add in other ...

There are many ways in which brands can rejuvenate themselves – on a smaller scale: Carlsberg, a famously green brand, turned ...

Below we round up 10 examples of fonts in famous logos that show just how powerful the right typeface can be – and how some fonts have been adapted to suit very different brands.

Rethink won in the Brand Identity category at The Drum Awards for Design for its work with the Association of Registered Graphic Designers. Here’s the award-winning case study.

Identity. The sensory elements used to identify a brand, including your logo, colors, website, brand photography, and digital marketing efforts. With that essential information in mind, let's explore ...

Examples of vertical or stacked co-branded logos shown with short, medium, and long titles: Major Initiatives Selective graphic treatments are used to promote and identify major institutional events ...

The new year also brings a new brand identity to Harvard Business School (HBS). In December, after nearly a year of research, design, and collaborative effort, Marketing & Communications revealed the ...

Click an image below to see a larger version. Campaign design. Primary and accent colors are used. Print cover. A sub-brand logo, primary, secondary and accent colors are used. Print cover. Primary ...

Companies communicate their corporate identity through easily recognizable branding and popular images, according to the Harvard Business Review, or HBR. Corporate image examples such as the ...