User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app ...

Handling marketing for four hotels wasn’t easy, but Maha thrived under pressure. She learned the dynamics of hotel branding, guest engagement, and market positioning in Egypt’s highly ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Shell's 'A Quest for More' campaign sparks adventure, driving brand preference & market share growth." #fuelmarket #Shell ...

Weetabix is stepping up its mission to rebuild Britain bix-by-bix with the launch of its Weetabix All-Stars campaign – an ...

MLB agreed to partner with Athletes Unlimited Softball League, while providing sales and marketing efforts, promotional ...

ICON recently ... relations and influencer engagement results for the biggest horticultural event in the Southern Hemisphere. The PR-led program, alongside wider marketing communications activity ...

Taylor Swift is arguably the world’s most famous female musician and also the wealthiest, with a net worth of $1.6 billion.

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

In sum, the data corroborate Snowflake’s assertion that its revamped go-to-market engine is landing meaningful net-new ...

In a digital landscape saturated with subscription paywalls and premium content, it’s easy to overlook the value of a ...