User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app ...

Sparsh Pearl has announced the on-boarding of Saif Ali Khan as its brand ambassador. As part of the two-year engagement, Saif ...

Weetabix is stepping up its mission to rebuild Britain bix-by-bix with the launch of its Weetabix All-Stars campaign – an ...

MLB agreed to partner with Athletes Unlimited Softball League, while providing sales and marketing efforts, promotional ...

Shell's 'A Quest for More' campaign sparks adventure, driving brand preference & market share growth." #fuelmarket #Shell ...

A recent webinar hosted by ConnectFC and General Sports Worldwide, moderated by Graham McKenzie of TravelMole, brought ...

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

Taylor Swift is arguably the world’s most famous female musician and also the wealthiest, with a net worth of $1.6 billion.

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a ...

Lancôme zeroed in on its Idôle fragrance, confident it is the perfect match for today’s modern, empowered Thai woman. To ...

In a digital landscape saturated with subscription paywalls and premium content, it’s easy to overlook the value of a ...