The long-awaited reveal of YETI’s new color has come to an end - welcoming Ultramarine Violet - a deep shade of purple/blue that resembles the sea. YETI released dozens of fan-favorite products ...

Yeti’s newest color collection for 2025 is an absolute show-stopper perfect for summertime: Ultramarine Violet. According to Yeti, its new Ultramarine Violet color collection was inspired by the ...

The effortlessness of wearing the color is also what can put your ... We're talking about Cobalt Blue, Yves Klein Blue, Ultramarine, Electric Indigo, and every other not-navy out there.

Instances of fading of ultramarine pigments are known, but the mechanism of color alteration of the pigments is not understood--a process that served as the focal point of the researchers' study.