The past few years have dramatically changed much of how companies do business. Although many are still sorting out what those lasting impacts might be, it’s clear that a host of customer ...

Customer journey mapping is similar — each group has a ... and to put the customer’s view in the process. It should be easy for the customer, not easy for you. (Ideally it should be easy ...

Customer journey maps can’t fix all of these problems ... right product to the right customer at the right time isn’t easy.

Your customer journey map should aim to tell a story ... need to capture every single detail or every possible branching decision. The goal should be an easy-to-follow graphic that highlights the ...

Customer journey mapping is a way to visualize the customer ... each step it takes to complete each process. It sounds easy, but it gets complicated quickly. As Simple As Making A Peanut Butter ...

A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process ...

The customer journey map includes a chart that helps employees ... Sometimes organizations focus on the easy, low-hanging fruit personas. Go for the big whales that are going to be loyal advocates ...

The reference journey would map to personalized offerings that would (hopefully) tie back to the customer’s classification ... are multivariate and not easy to classify or cluster.