On today’s episode of completely unexpected moves in the tech world, the Duolingo owl has mysteriously died. The popular language-learning platform announced on February 11, 2025, that its icon ...

"Who ever runs Duolingo’s socials needs a raise," an X user demanded. Scores online poked fun at the new icon: "Duolingo went ...

The nagging goes beyond email subject lines and push notifications; inactive users might look down at their phones to find that the Duolingo app icon suddenly depicts a sadder and older version of ...

According to Zaria Parvez, Duolingo’s senior global social media manager, the idea stemmed from the company’s routine biannual app icon updates, typically resulting in a spike in new users.

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...