This time, they chose the 'A minor' part of Lamar's Not Like Us lyrics. Duolingo's post featured animated graphics with the chorus singing it out and was captioned about the music course.

According to Zaria Parvez, Duolingo’s senior global social media manager, the idea stemmed from the company’s routine biannual app icon updates, typically resulting in a spike in new users.

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...

Duolingo subjects its users to "emotional blackmail." Gen Z loves it. A few weeks before flying to Lisbon for vacation earlier this year, I redownloaded Duolingo. I'd used the language-learning ...