To understand what happened, you must first know what life on the road was like for a traveling salesman in 1910.

We love a simple box of cake mix taken to the next level! Sure, a nice chocolate cake or vanilla cake with frosting is great ...

Hines was a tough customer. He demanded spick-and-span spotlessness (personally inspecting every kitchen), prompt, polite ...

Pillsbury with its Doughboy, Betty Crocker and Duncan Hines — only the latter was an actual person. Yet he personally ...

Supermarkets’ cake mix shelves feature the Big Three. There’s Pillsbury, whose Doughboy is a cartoon character. There’s Betty ...

Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet, he personally had nothing to do with cake mixes, cooking or baking. So, how did it happen? There was no ...

From the cutesy, elaborate Lambeth cake to the boozy, layered Lane cake, these old-fashioned sweet treats are far too ...

Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet, he personally had nothing to do with cake mixes, cooking or baking. So, how did it happen? There was no ...