In it, Jelly Roll—wearing Daisy Dukes and a sleeveless flannel—pulls up to a gas station in a shiny red pickup truck, hops out, and grabs a Zevia soda as two young boys look on, amazed at what ...

Country sensation Jelly Roll is starting the conversation about body positivity and masculinity as he confidently flaunted his legs in a pair of Daisy Dukes for a new beverage commercial on March 10.