When an Ohio ... State University.'" And, from a marketing perspective, "The" Ohio State certainly stands out as a unique title. The school's library also noted that a move away from the OSU logo ...

logos and slogans. Even so, getting the trademark issued does not guarantee that Ohio State will be the only university that can use "THE" on apparel. For the first five years that any trademark ...

Ohio State University won a yearslong legal battle for "THE" on Tuesday, gaining trademark protection for a three-letter article that plays an outsize role in school identity. Surely to the sighs ...