Some makeup looks are only of its moment (does “core” sound familiar?). Others are here to stay. Douyin makeup falls in the latter category. On TikTok, the hashtag has over 1.3 million views ...

With an increase of beauty or fashion influencers creating content around style inspirations from East Asian trends, the miscategorization of Douyin videos, which are Chinese, as Korean or Japanese ...

Explore the world of Douyin and uncover some of the most creative and mind-blowing makeup hacks to level up your beauty game! Voletta Wallace, Notorious B.I.G.'s mother and keeper of his legacy ...

The Douyin blush trend has already racked up nearly 10 million views on TikTok, making it one of the app’s most popular makeup hacks. As a beauty writer, part of my job is to keep you from ...

I want makeup that's minimal but makes my skin look healthy, plump and bright. Judging by the countless videos (especially this one posted by @_aishanuuur), Douyin blush is going to make it happen.