Discover the unconscious patterns that lead you to mistake harmful relationship dynamics for love and how to break free.

Dopamine overload dulls the sensitivity of your brain’s reward pathways, creating a state of constant craving without satisfaction (Lembke, 2021). You chase new rewards—another promotion ...

Dopamine design uses human-centered psychology ... feedback), financial brands can tap into these built-in reward pathways and encourage engagement and emotional satisfaction.

Whenever a bird practiced, dopamine levels in the bird’s basal ganglia started to ramp up. It didn’t matter whether they hit all the notes or missed the mark. In other words, any effort at singing ...

Behind this mechanism is dopamine released within the striatum, the largest structure of the subcortical basal ganglia, which links motor movements and motivation. Yet it has remained unclear ...

A previously overlooked dopamine-producing brain circuit drives hedonic eating, or eating for pleasure, according to a new study in mice. The findings offer insights into how GLP-1 agonist drugs like ...

Beyond cognition, caffeine can also regulate mood. By stimulating the brain’s reward pathways — particularly the release of dopamine and serotonin — it can produce short-term enhancements in ...