who will become Baby Einstein’s manager. Disney plans to create a Little Einstein series targeting 2- to 5-year-olds as well as a daily TV show and more board books, he said. Disney plans to ...

Walt Disney Co. has acquired Baby Einstein Co., a maker of award-winning toys, books and videos for babies and toddlers, in a bid to cash in on the expanding developmental learning market.

Disney acquired Baby Einstein on Nov. 22 -- about six months after the company signed a distribution deal with Hyperion Books -- a publishing company owned by Disney. The all-cash, confidential ...

Located in Lone Tree in the south Denver metro area, Baby Einstein will collaborate with Disney on a new line of books for children. Disney and Baby Einstein entered into five-year exclusive ...

LOS ANGELES — The Walt Disney Co. is expanding a refund ... Buyers can also exchange DVDs for a “Baby Einstein” book or music CD, or receive 25 percent off a “Little Einstein” product.

So three years ago, the Clarks sold Baby Einstein to the Walt Disney Company. Through new videos, books and juvenile products, Baby Einstein brought in $170 million for Disney last year.

The books, toys, flashcards and apparel feature ... its Web sites since 1999 and on packages since last year. Disney bought the Baby Einstein Company in 2001 from Julie Aigner-Clark, a mom and ...

who will become the new manager of Baby Einstein. Disney plans create a Little Einstein series targeting 2- to 5-year-olds as well as a daily TV show and more board books, he said. Disney plans to ...

As a result, after relentless pressure from anti-TV lobbying groups such as "Campaign for a Commercial Free Childhood," Disney is now offering refunds for all "Baby Einstein" videos sold after 2004.

Baby Einstein has been dragging down The Walt Disney Co.'s image for years ... the consumer advocacy group's director and author of the book The Case for Make Believe: Saving Play in a ...

LOS ANGELES -- The Walt Disney Co. is expanding a refund program ... Buyers can also exchange DVDs for a "Baby Einstein" book or music CD, or receive 25 percent off a "Little Einstein" product.