In today’s ever-changing market place, pharmaceutical companies are challenged ... face interactions in its marketing strategies, has seen a significant uptick in digital communication channels.

A third of pharma companies will be spending more than half of their marketing budget on digital channels over the next three years, according to a new report. The Indegene Pharma Marketer 2020 ...

Both companies contribute to research efforts, often combining the biotech or digital health start-up's innovation with the larger company’s resources. The goal is to bring new therapies to ...

pitfalls and technologies to use to position your company/product/service for success in the digital marketing era. We will cover promotions, real-time bidding, transparency, big data analytics and ...

The report, shown exclusively to Fierce Pharma Marketing ... said they're getting too much digital content from pharma, and 65% said at least one pharma company had “spammed” them during ...

Haris Aboobacker founded Haris&Co. from a small office in Kerala, India. Since then, the company has grown significantly, expanding its reach beyond national borders. Today, Haris&Co. has started as a ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen ...