A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The animal kingdom gives us rainbows of color with butterflies and chameleons, and clownfish, but birds give us just as much ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

Each fruit color reveals unique health benefits Discover how to use nature’s color code to boost wellness and nutrition.

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.