In order to figure out which channel is best to use, marketers need to first tie their commerce initiatives to a strategic goal. Shopping habits also differ significantly from smartphones to tablets.

Before you ensure that your marketing campaigns are tailored for mobile and desktop, you first need to understand the differences between the two. Below, 13 members of Forbes Communications ...

Mobile Web: Mobile web means your creatives will be shown in their ... insight into how to optimize specific channels to drive better results. The main difference between app-to-app and web-to-app ...

The Mobile Internet is quite simply a name given to the Internet when you access it from a mobile device, like a smartphone or a tablet. It's essentially the same Internet you would access from ...

What are the biggest distinctions between mobile and desktop marketing? Here, 13 contributors to Forbes Communications Council weigh in on the differences to help marketing professionals better ...