Her expertise is in personal finance and investing, and real estate. Demand is a consumer's desire to purchase goods and services and willingness to pay a specific price for them. What Is Demand?

Factors Affecting Demand Consumer income, preferences, and willingness to substitute one product for another are among the most important determinants of demand. Consumer preferences will depend ...

While classical economic theory might insist that price is the only determinant of the supply/demand equation, Steve Jobs of Apple has made an art form of creating an artificially short supply of ...